So, for four years now I have been working toward my final Fine Art Degree. I can finally and proudly now say that the emotional turmoil is now over, and despite the doubts of many lecturers over the years, I have passed! Second class BA Honours degree, yay!
The tricky part for me was using visual merchandising as my form of media, I was met with much confusion and doubt but, I was persistent in trying to prove it so! My final piece, after a whole convoluted meaning behind it (for the sake of fine art) I created a piece, using Moschino as inspiration. Moschino because as a fashion designer he took the p*ss and who, like me was a fine art student! Plus I love Moschino! My work was a non site specific tool. In an art gallery it would be displayed as art and in a shop window it could be viewed as a selling tool. Me just kind of mocking the art world rules a little with this!
Any way, the work was a combination of styling (leotard hand picked in Italy) photography, drawing and digital imagery.
This is a ‘set’ drew on paper with sharpies, and made to look 3D, afterwards I scanned this into a computer and edited a sassy photo over the top.
Afterwards I used digital editing, like for my social media job, to apply layers and masks over the image. Fake lighting has been added to make the drawing appear to be a set and even a few subliminal messages over the top, again to mock today’s advertisement methods. Using sexual related words, and even a reference to Moschino.
This was the projected around 2m by 2m onto a wall. There you have it, sounds easy but this took many many hours of planning and designing and its safe to say I wont miss the challenge of trying to convince fine artists that just because something isn’t always deep and contextual, it doesn’t mean that its not ‘art’! Farewell, Sheffield Hallam! X